EGO SNACKS COMPANY

EGO is a Singapore based company with a long history in this snacks field. Their tagline“ we give you the best” can be interpreted as premium snacks. Therefore, I came up with “Traditional, Premium and Serious” to suit one of their Unique Selling Point for their company. This then gave me the idea of using maroon and gold colour for the logo as maroon portrays festive and gold portrays auspicious. Consumers buy them during Chinese New Year too. To make it feel more Singapore, the font used is a mixture of serif and san serif. San Serif for a more causal approach as Singapore is known for its Singlish. A little serif mixed with it feels more serious and credible. It is simple and clean to portray seriousness and credibility too. The O is designed in a way that it isa direct message to consumers that it is a snacks company, and approaching consumer emotionally, the O for EGO shows that consumers will feel happy while eating the delicious snacks. The target audiences are age from 7 to 55, targeting a wide rage of generations since EGO is one with several generations that manages the company for it’s long history. I want to re brand it so that families get together and consume EGO with smiles on their faces. They have targeted the wrong audience which is kids, and kids are not potential consumers since they cannot afford to buy snacks. The packaging is packaged in a way that, certain snacks are a bit more kiddish feel as it is much more popular among kids and young children and certain snacks are more premium feel as it approach to adults, teenagers and elderly. Also due to the way it taste, preserved fruits taste sweet and therefore, I used a sweeter bright colour to portray it. While, the seeds taste more of dull and crunchy, so a premium approach is portrayed.

EGO SNACKS COMPANY

EGO is a Singapore based company with a long history in this snacks field. Their tagline“ we give you the best” can be interpreted as premium snacks. Therefore, I came up with “Traditional, Premium and Serious” to suit one of their Unique Selling Point for their company. This then gave me the idea of using maroon and gold colour for the logo as maroon portrays festive and gold portrays auspicious. Consumers buy them during Chinese New Year too. To make it feel more Singapore, the font used is a mixture of serif and san serif. San Serif for a more causal approach as Singapore is known for its Singlish. A little serif mixed with it feels more serious and credible. It is simple and clean to portray seriousness and credibility too. The O is designed in a way that it isa direct message to consumers that it is a snacks company, and approaching consumer emotionally, the O for EGO shows that consumers will feel happy while eating the delicious snacks. The target audiences are age from 7 to 55, targeting a wide rage of generations since EGO is one with several generations that manages the company for it’s long history. I want to re brand it so that families get together and consume EGO with smiles on their faces. They have targeted the wrong audience which is kids, and kids are not potential consumers since they cannot afford to buy snacks. The packaging is packaged in a way that, certain snacks are a bit more kiddish feel as it is much more popular among kids and young children and certain snacks are more premium feel as it approach to adults, teenagers and elderly. Also due to the way it taste, preserved fruits taste sweet and therefore, I used a sweeter bright colour to portray it. While, the seeds taste more of dull and crunchy, so a premium approach is portrayed.